Misleading AI Stories in 2025
Everyone's worried about AI slop, AI hallucinations, and misinformation. But the slop and misinformation that actually moved markets and changed business decisions this year came from peer-reviewed journals,...
AI Strategy
Implementation, ROI, adoption, and leadership decisions for AI in business
Navigating the Chaos: How to Prepare for AI Disruption
AI is advancing faster than our institutions can respond. This gap is already causing chaos. Not just disruption, but systemic breakdown. It's the pacing gap: one line on the graph is AI capability, rising...
Why Talk About ROI First?
When I talk with clients about tech projects, I talk about Return On Investment (ROI) before I ever talk about the actual technology. I do this to solve a problem most engineers don't even acknowledge: we...
Where is the ROI?
Where is the return on investment from AI? Why huge AI time savings don't seem to impact the bottom line I keep seeing the same thing happen. People tell me they're saving loads of time with AI, but when...
What Can We Learn from Moderna’s AI Strategy?
I've spent a lot of time looking at how different companies approach AI adoption. Back in early 2024, OpenAI released a case study about Moderna's use of ChatGPT. It showed fast adoption and the creation of...
Your most valuable asset is invisible
Your most valuable asset is invisible. That instinctive decision you just made? The one based on two decades of hard-won experience? It's worth a fortune. But right now, it lives only in your head,...
If You Work Like a Robot, AI Will Replace You
We've spent a century training humans to work like machines. Just in time for machines to do the job better. The AI Replacement Story is a Lie. Here's What's Actually Happening. You're being sold a lie about...
Are You Still an Author if AI Helps You Write?
If AI helped you write your book, are you really the author? It's a question that's keeping writers, creators, and thought leaders up at night. As AI tools become increasingly sophisticated, we're all...
Where Should You Use AI First?
Stop Guessing Where AI Fits Into Your Work - Use This 5-Minute Framework Instead "I know I should be using AI, but I have no idea where to start. Every article tells me AI will change everything. That’s not...
Practical Takeaways from the William Fry AI Summit 2025
Research shows generative AI adoption in Ireland more than doubled – from 49% to 91% – in just 12 months. Here’s what smart businesses are doing next. That kind of growth doesn’t happen by chance. It signals...
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